{"id":1250,"date":"2017-07-24T18:47:53","date_gmt":"2017-07-24T18:47:53","guid":{"rendered":"https:\/\/lets.events\/newblog\/evilasio-miranda-lista\/"},"modified":"2023-07-21T14:41:22","modified_gmt":"2023-07-21T17:41:22","slug":"evilasio-miranda-lista","status":"publish","type":"post","link":"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/","title":{"rendered":"Evil\u00e1sio Miranda lista 5 pr\u00e1ticas inovadoras que est\u00e3o transformando a rela\u00e7\u00e3o das empresas e seus consumidores"},"content":{"rendered":"

<\/p>\n

Ser intuitivo, observador, ter af\u00e3 por conhecimento e estar aberto a todas e quaisquer influ\u00eancias. Essas qualidades conseguimos destacar facilmente no primeiro encontro com Evil\u00e1sio Miranda<\/a>, diretor para Am\u00e9rica Latina da ag\u00eancia francesa de tend\u00eancias, a Nelly Rodi<\/a>.<\/p>\n

Al\u00e9m de atuar como consultor para internacionaliza\u00e7\u00e3o de marcas e ser professor de Design Thinking no IED (Instituto Europeu de Design), ele tamb\u00e9m carrega no curr\u00edculo (ainda que n\u00e3o t\u00e3o exposto assim) o t\u00edtulo de ser o primeiro brasileiro a fazer uma palestra no SxStyle, o track de moda do SXSW, festival sobre inova\u00e7\u00e3o e interatividade que acontece em Austin, no estado do Texas, nos Estados Unidos.<\/p>\n

Com o Lets ele compartilha uma lista de 5 produtos que refletem desejos atuais do consumidor (e o que o futuro nos guarda). Uma pista do que podemos esperar tamb\u00e9m da palestra \u201cClashes: comportamentos emergentes<\/a>\u201d, que ele traz para o Hack Town 2017<\/a>, evento de inova\u00e7\u00e3o e tecnologia que acontece em Santa Rita do Sapuca\u00ed, entre os dias 7 e 10 de setembro. Boa leitura!<\/p>\n

\"\"<\/p>\n

5 produtos que mostram como as empresas est\u00e3o renovando pr\u00e1ticas e seus produtos<\/strong><\/p>\n

1. Dichavador V\u00eatements<\/a>!<\/strong> O universo do luxo encontra uma nova fronteira: a maconha. Com o tema da descriminaliza\u00e7\u00e3o t\u00e3o atual, em diversos lugares, abre-se um enorme mercado em torno do plantio e uso dos diversos tipos de cannabis. De cosm\u00e9ticos e barrinhas de cereal a estufas e aplicativos para gest\u00e3o da \u201clavoura\u201d. Palavra-chave: nicho.<\/p>\n

2. \u201cWired beauty<\/a>\u201c, \u201cHi, Mirror<\/a>\u201c!<\/strong> Gadgets que elevam \u00e0 en\u00e9sima pot\u00eancia a personaliza\u00e7\u00e3o no universo da beleza. S\u00e3o aparelhos que fazem um diagn\u00f3stico profundo da pele, um pelo contato, outro pela imagem. O \u201cHi, Mirror\u201d, que conheci no SXSW, tamb\u00e9m aprende com o uso, ou seja, quanto mais diagn\u00f3sticos ele faz, no maior n\u00famero de usu\u00e1rios, mais capaz de acertar ele fica. Palavra-chave: customiza\u00e7\u00e3o.<\/p>\n

3. Soylent<\/a>!<\/strong> Uma bebida que promete suprir todas as necessidades aliment\u00edcias do ser humano. Vem na onda dos nootr\u00f3picos, de f\u00f3rmulas para aumentar nossa capacidade f\u00edsica e cerebral\/cognitiva a partir de mat\u00e9rias-primas naturais. \u00c9 a tentativa de criar a melhor vers\u00e3o poss\u00edvel do ser humano. Palavra-chave: biohacking<\/p>\n

4. Melissa Flox\/Free<\/a>!<\/strong> Uma marca feminina come\u00e7a a ampliar seus dom\u00ednios. A Melissa tem lan\u00e7ado cada vez mais modelos com numera\u00e7\u00e3o ampliada, atendendo p\u00e9s dos mais diversos tipos e tamanhos, com o discurso subjacente de que n\u00e3o existe sapato de homem\/de mulher. O mesmo vale para roupas, cosm\u00e9ticos, entre outros segmentos de lifestyle. Palavra-chave: genderless<\/p>\n

5. \u201cSeniorD<\/a>\u201d \/ \u201cStitch<\/a>\u201c!<\/strong> Os \u201ctinders\u201d da terceira idade provam que existe um segmento de mercado cada vez mais longevo e ativo. Apps, produtos e servi\u00e7os voltados para essa turma, com entendimento real de suas necessidades, t\u00eam grande potencial, uma vez que \u00e9 um mercado com alto poder aquisitivo. Palavra-chave: 70S\u00e3oOsNovos50<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Evil\u00e1sio Miranda destaca 5 pr\u00e1ticas inovadoras que est\u00e3o revolucionando a rela\u00e7\u00e3o entre empresas e consumidores. Continue a leitura e saiba mais!<\/p>\n","protected":false},"author":1,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[1],"tags":[],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-producao-de-eventos"],"jetpack_publicize_connections":[],"yoast_head":"\nEvil\u00e1sio Miranda lista 5 pr\u00e1ticas inovadoras que est\u00e3o transformando a rela\u00e7\u00e3o das empresas e seus consumidores - Lets Blog<\/title>\n<meta name=\"description\" content=\"Descubra as 5 pr\u00e1ticas inovadoras de Evil\u00e1sio Miranda que est\u00e3o revolucionando a rela\u00e7\u00e3o entre empresas e consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lets.events\/blog\/#\/schema\/person\/90389c0bd6952b46e01c28a847a0d212\"},\"headline\":\"Evil\u00e1sio Miranda lista 5 pr\u00e1ticas inovadoras que est\u00e3o transformando a rela\u00e7\u00e3o das empresas e seus consumidores\",\"datePublished\":\"2017-07-24T18:47:53+00:00\",\"dateModified\":\"2023-07-21T17:41:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/\"},\"wordCount\":511,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lets.events\/blog\/#organization\"},\"articleSection\":[\"Produ\u00e7\u00e3o de eventos\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/\",\"url\":\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/\",\"name\":\"Evil\u00e1sio Miranda lista 5 pr\u00e1ticas inovadoras que est\u00e3o transformando a rela\u00e7\u00e3o das empresas e seus consumidores - Lets Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lets.events\/blog\/#website\"},\"datePublished\":\"2017-07-24T18:47:53+00:00\",\"dateModified\":\"2023-07-21T17:41:22+00:00\",\"description\":\"Descubra as 5 pr\u00e1ticas inovadoras de Evil\u00e1sio Miranda que est\u00e3o revolucionando a rela\u00e7\u00e3o entre empresas e consumidores.\",\"breadcrumb\":{\"@id\":\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lets.events\/blog\/evilasio-miranda-lista\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/lets.events\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evil\u00e1sio Miranda lista 5 pr\u00e1ticas inovadoras que est\u00e3o transformando a rela\u00e7\u00e3o das empresas e seus consumidores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lets.events\/blog\/#website\",\"url\":\"https:\/\/lets.events\/blog\/\",\"name\":\"Lets Blog\",\"description\":\"As melhores dicas para que o seu evento seja um sucesso! 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