{"id":2210,"date":"2018-05-14T18:17:27","date_gmt":"2018-05-14T21:17:27","guid":{"rendered":"https:\/\/lets.events\/newblog\/o-que-e-design-thinking\/"},"modified":"2022-02-24T15:26:07","modified_gmt":"2022-02-24T18:26:07","slug":"o-que-e-design-thinking","status":"publish","type":"post","link":"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/","title":{"rendered":"Especialista explica o que \u00e9 Design Thinking e como aplicar o m\u00e9todo"},"content":{"rendered":"

<\/p>\n

Solu\u00e7\u00f5es criativas, funcionais e aceleradas. \u00c9 o que promete o Design Thinking, um m\u00e9todo empresarial que se apoia nos preceitos multidisciplinares do design para identificar problemas e entregar respostas inovadoras para eles.<\/p>\n

A grosso modo, a ideia \u00e9 se apoiar nos recursos visuais para visualizar todos os pontos fracos e tamb\u00e9m as potencialidades da empresa ou projeto. Assim, o pensamento segue uma linha abrangente que inclua todas essas vari\u00e1veis simult\u00e2neas e traga solu\u00e7\u00f5es com aplicabilidade real e com base no bem-estar de todos os envolvidos.<\/p>\n

O m\u00e9todo pode ser utilizado em diversos segmentos e setores, inclusive no universo da gest\u00e3o e produ\u00e7\u00e3o de eventos, que pode se beneficiar muito dessa caracter\u00edstica de buscar solu\u00e7\u00f5es plurais e r\u00e1pidas. O Design Thinking \u00e9 para todos que desejam aprimorar a sua forma de trabalho, independentemente da \u00e1rea.<\/p>\n

Entrevista com Felipe dos Santos<\/h2>\n

1. Como podemos definir o Design Thinking?<\/h3>\n

V\u00e1rios autores definem o Design Thinking de formas diferentes, mas que abrangem uma mesma dire\u00e7\u00e3o. \u00c9 uma abordagem integrativa e multidisciplinar que traz o olhar do design orientado para solucionar problemas de forma criativa, a partir de processos e an\u00e1lises de uma din\u00e2mica bem estruturada para gerar ideias. Essas ideias traduzidas tornam-se propostas vi\u00e1veis, que fazem sentido para as pessoas e geram inova\u00e7\u00e3o.<\/p>\n

2. Na pr\u00e1tica, quais s\u00e3o as etapas para a sua aplica\u00e7\u00e3o?<\/h3>\n

A primeira etapa do processo,<\/strong> \u00a0tamb\u00e9m conhecida por** Empatia**, tem por objetivo a explora\u00e7\u00e3o de cen\u00e1rios, levantamento de informa\u00e7\u00f5es e observa\u00e7\u00f5es pertinentes. \u00a0Naturalmente, gera-se um grande volume de informa\u00e7\u00f5es na etapa de empatia.<\/p>\n

A segunda etapa \u00e9 destinada ao** Foco**. Nela, busca-se organizar esses dados, visualmente, visando facilitar a identifica\u00e7\u00e3o destas oportunidades e desafios.<\/p>\n

A** Idea\u00e7\u00e3o**, \u00e9 a terceira etapa, que busca-se gerar ideias inovadoras, atrav\u00e9s de atividades l\u00fadicas e colaborativas que promovam a criatividade e oportunidade de inova\u00e7\u00e3o.<\/p>\n

A quarta etapa \u00e9 a Prototipa\u00e7\u00e3o<\/strong>, para promover a tangibiliza\u00e7\u00e3o das ideias, ou seja, criar um prot\u00f3tipo (ou MPV) que possa ser testado.<\/p>\n

A \u00faltima etapa \u00e9 a de Teste<\/strong>, que busca a valida\u00e7\u00e3o das ideias \u00a0para captar a percep\u00e7\u00e3o e encontrar poss\u00edveis ajustes necess\u00e1rios e gerar melhoria cont\u00ednua no decorrer do processo de implementa\u00e7\u00e3o.<\/p>\n

3. Como o Design Thinking ajuda a criar projetos inovadores?<\/h3>\n

O design thinking atua com uma equipe multidisciplinar<\/a>, integrando diferentes conhecimentos. Todos esses olhares contribuem com uma abrang\u00eancia para traduzir ideias para projetos inovadores.<\/p>\n

4. Para quem \u00e9 interessante dominar a metodologia?<\/h3>\n
    \n
  • Empreendedores, startups, aut\u00f4nomos, estudantes e profissionais de qualquer \u00e1rea.<\/li>\n
  • Quem busca e precisa imediatamente criar solu\u00e7\u00f5es para os desafios do mundo atual e futuro.<\/li>\n
  • Quem busca constante atualiza\u00e7\u00e3o, conhecimento e aprendizagem;<\/li>\n
  • Quem quer aprender um novo modelo de pensar e trabalhar.<\/li>\n<\/ul>\n

    5. Como trazer o Design Thinking para a realidade das empresas e qual a import\u00e2ncia disso?<\/h3>\n

    Cada empresa pode identificar inicialmente na sua realidade a dimens\u00e3o (ambiente, produto ou servi\u00e7o, processos ou pessoas) \u00a0mais prop\u00edcia para aplica\u00e7\u00e3o imediata do design thinking gradativamente.<\/p>\n

    6. Qual o papel da equipe no sucesso desta estrat\u00e9gia?<\/h3>\n

    Estar de mente aberta, disposta e motivada.<\/p>\n<\/p>\n

    Em uma realidade que exige solu\u00e7\u00f5es cada vez mais \u00e1geis, inovadoras e inteligentes, o Design Thinking pode ajudar voc\u00ea e a sua empresa a despontarem no mercado.<\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Solu\u00e7\u00f5es criativas, funcionais e aceleradas. \u00c9 o que promete o Design Thinking, um m\u00e9todo empresarial que se apoia nos preceitos multidisciplinares do design para identificar<\/p>\n","protected":false},"author":1,"featured_media":2200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[29,30],"tags":[9,14],"class_list":["post-2210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-eventos","category-novidades-sobre-eventos","tag-marketing-para-eventos","tag-novidades-sobre-eventos"],"jetpack_publicize_connections":[],"yoast_head":"\nEspecialista explica o que \u00e9 Design Thinking e como aplicar o m\u00e9todo - Lets Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lets.events\/blog\/#\/schema\/person\/90389c0bd6952b46e01c28a847a0d212\"},\"headline\":\"Especialista explica o que \u00e9 Design Thinking e como aplicar o m\u00e9todo\",\"datePublished\":\"2018-05-14T21:17:27+00:00\",\"dateModified\":\"2022-02-24T18:26:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/\"},\"wordCount\":572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lets.events\/blog\/#organization\"},\"keywords\":[\"Marketing para eventos\",\"Novidades sobre eventos\"],\"articleSection\":[\"Marketing para eventos\",\"Novidades sobre eventos\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/\",\"url\":\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/\",\"name\":\"Especialista explica o que \u00e9 Design Thinking e como aplicar o m\u00e9todo - Lets Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lets.events\/blog\/#website\"},\"datePublished\":\"2018-05-14T21:17:27+00:00\",\"dateModified\":\"2022-02-24T18:26:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lets.events\/blog\/o-que-e-design-thinking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/lets.events\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Especialista explica o que \u00e9 Design Thinking e como aplicar o m\u00e9todo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lets.events\/blog\/#website\",\"url\":\"https:\/\/lets.events\/blog\/\",\"name\":\"Lets Blog\",\"description\":\"As melhores dicas para que o seu evento seja um sucesso! 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