{"id":3570,"date":"2019-11-19T19:49:54","date_gmt":"2019-11-19T19:49:54","guid":{"rendered":"https:\/\/lets.events\/newblog\/design-thinking-eventos\/"},"modified":"2019-11-19T19:49:54","modified_gmt":"2019-11-19T19:49:54","slug":"design-thinking-eventos","status":"publish","type":"post","link":"https:\/\/lets.events\/blog\/design-thinking-eventos\/","title":{"rendered":"Design Thinking para eventos: inova\u00e7\u00e3o e efici\u00eancia na produ\u00e7\u00e3o"},"content":{"rendered":"

O Design Thinking \u00e9 uma metodologia de gest\u00e3o que prioriza a experi\u00eancia dos clientes. Na pr\u00e1tica, o objetivo \u00e9 fazer com que o servi\u00e7o ou produto oferecido seja cada vez mais prazeroso ao consumidor. Para isso, alguns valores ganham bastante destaque, como colabora\u00e7\u00e3o, empatia e inova\u00e7\u00e3o.<\/p>\n

A metodologia pode ser utilizada para facilitar e aprimorar as pr\u00e1ticas de diversos setores, inclusive o de eventos. Focado em um modo de trabalho multidisciplinar, o Design Thinking para eventos pode ajudar a conhecer melhor o p\u00fablico<\/a> e, a partir da\u00ed, passar a produzir eventos mais envolventes e campanhas de marketing<\/a> mais eficientes.<\/p>\n

Quer entender mais? Continue a leitura!<\/p>\n

O que \u00e9 Design Thinking<\/h3>\n

O Design Thinking<\/a> \u00e9 um m\u00e9todo de processo criativo focado na satisfa\u00e7\u00e3o do cliente. Para entender melhor o que o p\u00fablico deseja, ele se baseia em preceitos do design para manter um fluxo de ideias criativo e inovador.<\/p>\n

De modo geral, a ideia \u00e9 exercitar a empatia para entender melhor o seu p\u00fablico e passar a pensar em solu\u00e7\u00f5es que possam deixar a experi\u00eancia do servi\u00e7o prestado ainda mais agrad\u00e1vel. Muitas vezes, os recursos visuais surgem como uma ferramenta de apoio muito valiosa, que poder\u00e1 ajudar a visualizar e compreender melhor esse processo.<\/p>\n

Confira o nosso texto sobre o que \u00e9 o Design Thinking e como aplicar o m\u00e9todo.<\/a><\/p>\n

Como utilizar o Design Thinking para eventos<\/strong><\/h3>\n

A princ\u00edpio, a concep\u00e7\u00e3o do Design Thinking pode parecer um pouco abstrata, ent\u00e3o como fazer para aplicar o m\u00e9todo no dia a dia? Mais do que isso, como utilizar o Design Thinking para a produ\u00e7\u00e3o de eventos?<\/p>\n

Assim como na gest\u00e3o empresarial de outros servi\u00e7os e produtos \u00e9 preciso aproveitar a metodologia para \u201cenxergar com os olhos do cliente\u201d. Ou seja, pensar desde o come\u00e7o<\/a> o que pode ser feito para tornar aquele evento mais prazeroso.<\/p>\n

Foco na experi\u00eancia do cliente<\/h3>\n

A experi\u00eancia do cliente de eventos come\u00e7a bem antes da ocasi\u00e3o em si. \u00c9 preciso pensar desde a recep\u00e7\u00e3o das campanhas de divulga\u00e7\u00e3o e tamb\u00e9m levar em conta momentos preciosos (como a compra dos ingressos<\/a>) – quando a clareza de informa\u00e7\u00f5es e a facilidade da transa\u00e7\u00e3o podem fazer toda a diferen\u00e7a.<\/p>\n

Cria\u00e7\u00e3o de personas t\u00edpicas<\/h3>\n

O Design Thinking vai ajudar a compreender melhor n\u00e3o s\u00f3 os clientes que voc\u00ea tem hoje, mas tamb\u00e9m os que quer atingir. A metodologia pode ser muito \u00fatil no processo de cria\u00e7\u00e3o de personas,<\/a> uma estrat\u00e9gia de marketing que desenha alguns perfis de clientes ideias para sua empresa ou organiza\u00e7\u00e3o.<\/p>\n

Relacionamento com o cliente<\/h3>\n

Outro aspecto do seu evento que pode melhorar muito com a aplica\u00e7\u00e3o do Design Thinking \u00e9 o relacionamento com os clientes<\/a>. Ao conhecer melhor o seu p\u00fablico ser\u00e1 poss\u00edvel planejar abordagens mais adequadas, assim como o estilo de linguagem mais assertivo.<\/p>\n

O Design Thinking est\u00e1 transformando a forma como enxergamos a gest\u00e3o \u2014 de eventos ou de qualquer outro setor. Os modos de consumo mudaram e \u00e9 preciso crescer junto com eles.<\/p>\n

Por isso voc\u00ea pode contar com o Lets.events<\/a><\/strong>!<\/p>\n

Basta clicar aqui<\/a><\/strong> para falar com um dos nossos especialistas e saber como as nossas funcionalidades podem simplificar a venda online de ingressos e a gest\u00e3o dos seus convidados.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Design Thinking \u00e9 uma metodologia de gest\u00e3o que prioriza a experi\u00eancia dos clientes. Na pr\u00e1tica, o objetivo \u00e9 fazer com que o servi\u00e7o ou<\/p>\n","protected":false},"author":1,"featured_media":3560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[1],"tags":[5],"class_list":["post-3570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-producao-de-eventos","tag-producao-de-eventos"],"jetpack_publicize_connections":[],"yoast_head":"\nDesign Thinking para eventos: inova\u00e7\u00e3o e efici\u00eancia na produ\u00e7\u00e3o - Lets Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lets.events\/blog\/design-thinking-eventos\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lets.events\/blog\/design-thinking-eventos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lets.events\/blog\/design-thinking-eventos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lets.events\/blog\/#\/schema\/person\/90389c0bd6952b46e01c28a847a0d212\"},\"headline\":\"Design Thinking para eventos: inova\u00e7\u00e3o e efici\u00eancia na produ\u00e7\u00e3o\",\"datePublished\":\"2019-11-19T19:49:54+00:00\",\"dateModified\":\"2019-11-19T19:49:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lets.events\/blog\/design-thinking-eventos\/\"},\"wordCount\":574,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lets.events\/blog\/#organization\"},\"keywords\":[\"Produ\u00e7\u00e3o de eventos\"],\"articleSection\":[\"Produ\u00e7\u00e3o de eventos\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lets.events\/blog\/design-thinking-eventos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lets.events\/blog\/design-thinking-eventos\/\",\"url\":\"https:\/\/lets.events\/blog\/design-thinking-eventos\/\",\"name\":\"Design Thinking para eventos: inova\u00e7\u00e3o e efici\u00eancia na produ\u00e7\u00e3o - Lets Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lets.events\/blog\/#website\"},\"datePublished\":\"2019-11-19T19:49:54+00:00\",\"dateModified\":\"2019-11-19T19:49:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lets.events\/blog\/design-thinking-eventos\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lets.events\/blog\/design-thinking-eventos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lets.events\/blog\/design-thinking-eventos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/lets.events\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design Thinking para eventos: inova\u00e7\u00e3o e efici\u00eancia na produ\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lets.events\/blog\/#website\",\"url\":\"https:\/\/lets.events\/blog\/\",\"name\":\"Lets Blog\",\"description\":\"As melhores dicas para que o seu evento seja um sucesso! 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